Meta Unveils New Smart Glasses for Just $299

Meta has officially introduced its latest Meta Smart Glasses, expanding its presence in the growing wearable technology market. The new AI-powered glasses were announced on June 23, 2026, with a starting price of $299, making them significantly more affordable than some of Meta’s previous smart eyewear products.

The glasses were developed in partnership with EssilorLuxottica, the global eyewear manufacturer behind several major brands. Unlike earlier Meta smart glasses, however, the new device does not carry the Ray-Ban or Oakley branding.

Meta is positioning the product as an important step toward building its own hardware ecosystem in the age of artificial intelligence. The company believes wearable AI devices could become a key platform for future digital experiences.

One of the standout features of the new Meta Smart Glasses is the integration of Meta’s artificial intelligence technology. Users can interact with the AI using voice commands, allowing them to ask questions, receive information about their surroundings, translate languages in real time, take photos, and record videos.

Although the glasses do not include a built-in display screen, they feature a high-quality camera system and personal speakers that provide hands-free access to AI-powered assistance.

Meta executives have indicated that this device represents an important milestone on the path toward more advanced augmented reality (AR) glasses in the future. The company expects future generations of smart glasses to include display technology capable of overlaying digital information directly into the user’s field of vision.

The launch follows Meta’s previous release of premium smart glasses, which were priced at around $799. While the company has faced challenges in achieving widespread success in the virtual reality headset market, it has become a dominant force in smart eyewear.

According to industry reports, Meta currently holds approximately 80% of the smart glasses market, with millions of units sold since 2021.

Meanwhile, competition is also increasing. Google is reportedly working with Warby Parker to develop AI-powered smart glasses based on its Gemini artificial intelligence platform, setting the stage for a new battle in the wearable AI sector.

As technology companies race to bring AI closer to everyday life, smart glasses are emerging as one of the most promising products in the next generation of consumer technology.