Swiss Fitness Memberships Reach Record High

Fitness participation in Switzerland has reached a new record, with gym memberships and industry revenue rising significantly over the past year, according to the latest Key Data Study 2026.

The report shows that around 1.45 million people were registered in fitness centres last year—roughly one-fifth of the adult population. This growth has contributed to a 4.4% increase in industry turnover, bringing total revenue to approximately CHF 1.36 billion.

The data also indicates a steady rise in the number of fitness centres across the country, reflecting growing demand for health and wellness services.

Young adults aged 20 to 29 were the most active group in gym memberships. Industry body Swiss Active linked this trend to a broader “health megatrend,” particularly influencing younger generations who are more focused on fitness, lifestyle, and wellbeing.

Demand has increased for services such as personal training, nutritional guidance, and wellness coaching. However, the study also found a slight decline in participation in digital training programs and group fitness classes.

Experts say the rise in gym participation reflects a stronger national focus on preventive health, physical fitness, and mental wellbeing, especially among younger adults.

The Swiss fitness industry continues to expand as lifestyle changes and health awareness drive more people toward structured exercise routines.