Swiss Government Boosts Funding for Global Sports Events.

The Swiss government has announced additional financial support for major international sporting events scheduled to take place across the country between 2027 and 2029. The Federal Council is proposing two supplementary credits totaling CHF8.24 million to help Switzerland host world-class competitions and strengthen the nation’s sporting profile.

Officials believe that international sporting events generate significant benefits beyond athletics. Major tournaments contribute to economic growth, tourism, community engagement, and the promotion of both elite and grassroots sports. Recent successes, including the Ice Hockey World Championship and the UEFA Women’s Euro tournament, demonstrated the positive impact such events can have on Switzerland.

The proposed funding package includes CHF5.24 million to support the organization and hosting of international competitions. An additional CHF3 million will be allocated to sports development initiatives linked to these events, helping to encourage participation and long-term growth in various sports disciplines.

Several major championships are set to benefit from the funding. The 2028 Judo World Championships in Lausanne will receive CHF1.4 million, while the 2028 European Men’s Handball Championship in Zurich will be supported with CHF1.15 million. The 2027 World Rowing Championships in Lucerne will receive CHF825,000.

Additional funding has been proposed for the 2029 Women’s European Basketball Championship in Geneva, the 2027 European Figure Skating Championships in Lausanne, and the 2027 Short Course Swimming Championships in Basel. Support will also be provided for the 2028 World Bobsleigh and Skeleton Championships in St. Moritz.

The government also plans to extend the deadline for financial assistance under the National Sports Facilities Programme (CISIN 5), ensuring continued support for sports infrastructure projects of national importance.

By investing in these events, Switzerland aims to strengthen its reputation as a leading international sports destination while creating lasting economic and social benefits for local communities.

Swiss Fitness Memberships Reach Record High

Fitness participation in Switzerland has reached a new record, with gym memberships and industry revenue rising significantly over the past year, according to the latest Key Data Study 2026.

The report shows that around 1.45 million people were registered in fitness centres last year—roughly one-fifth of the adult population. This growth has contributed to a 4.4% increase in industry turnover, bringing total revenue to approximately CHF 1.36 billion.

The data also indicates a steady rise in the number of fitness centres across the country, reflecting growing demand for health and wellness services.

Young adults aged 20 to 29 were the most active group in gym memberships. Industry body Swiss Active linked this trend to a broader “health megatrend,” particularly influencing younger generations who are more focused on fitness, lifestyle, and wellbeing.

Demand has increased for services such as personal training, nutritional guidance, and wellness coaching. However, the study also found a slight decline in participation in digital training programs and group fitness classes.

Experts say the rise in gym participation reflects a stronger national focus on preventive health, physical fitness, and mental wellbeing, especially among younger adults.

The Swiss fitness industry continues to expand as lifestyle changes and health awareness drive more people toward structured exercise routines.