iPhone 18 Series Price Leak: Apple May Keep Pro Prices Stable

The upcoming flagship lineup from Apple Inc., the iPhone 18 series, is expected to launch around September 2026, and early leaks suggest that Apple may follow a stable pricing strategy for its premium models.

According to industry reports, Apple could maintain the price of its high-end models despite increasing competition in the premium smartphone market. The iPhone 18 Pro Max is expected to follow a similar pricing strategy seen in rival flagship devices from Samsung, particularly the Galaxy S26 series.

Initial estimates suggest that the iPhone 18 Pro may start at around $1,099, while the iPhone 18 Pro Max could be priced at approximately $1,199 in global markets. This indicates that Apple may avoid significant price hikes for its top-tier models.

Experts believe this strategy is aimed at strengthening Apple’s dominance in the premium smartphone segment while responding to increasing demand for advanced features such as improved photography, AI-powered performance, and long-term device durability.

Interestingly, Samsung has also reportedly followed a mixed pricing strategy in its Galaxy S26 lineup, keeping the Ultra model price stable while slightly increasing the prices of base and Plus variants in select markets.

If these reports are accurate, both Apple and Samsung appear to be focusing on balancing profitability with customer retention in a highly competitive flagship smartphone market.