Ferrari Unveils First Full Electric Luxury Sports Car “Luce” in Rome.

Italian luxury sports car manufacturer Ferrari has officially entered the electric vehicle era by unveiling its first fully electric model, named “Luce,” in Rome.

The name “Luce,” meaning “light” in Italian, represents a new direction for the brand as it shifts toward sustainable high-performance mobility while preserving its luxury identity.

The new electric supercar can reach a top speed of 193 mph (310 km/h), positioning it among the most powerful electric performance vehicles ever introduced in the luxury segment. The vehicle is priced at approximately €500,000.

The design of Luce was developed with contributions from Jony Ive through his design studio LoveFrom, adding a strong focus on minimalist luxury and futuristic aesthetics.

Under the leadership of CEO Benedetto Vigna, Ferrari has invested heavily in its new “e-building” facility in Maranello to support the production of electric vehicles.

Ferrari has spent the last decade developing hybrid technologies, and the launch of Luce marks its bold transition into full electrification. However, industry experts continue to debate whether electric powertrains can fully replicate the emotional driving experience of traditional V12 engines.

Competitors such as Lamborghini have delayed their own full EV plans until 2030, while Ferrari has also postponed its second EV model to 2028, reflecting the cautious approach taken by luxury sports car manufacturers.

Despite this, Luce is not designed purely for mass sales but rather to redefine the concept of “luxury electric performance” in the global automotive market.

Meanwhile, Chinese EV leader BYD continues to expand aggressively in the electric vehicle sector, increasing global competition.

Deliveries of the Ferrari Luce are expected to begin in October 2026, marking a significant milestone in the company’s electrification journey.