Swiss Luxury Property Prices Continue to Rise

Luxury real estate prices in Switzerland continued to rise in 2025, although the pace of growth has started to slow, according to a new report by UBS.

The bank’s latest “UBS Luxury Property Focus 2026” report shows that Swiss luxury properties increased in value by an average of 3% over the past year. Despite the rise, growth in the luxury market was lower than the overall property market.

Luxury homes in mountain resort regions remained especially popular among wealthy buyers, particularly international investors seeking premium alpine properties.

According to the report, luxury property prices in Swiss mountain destinations climbed by around 6% last year, driven largely by demand from affluent foreign buyers.

St. Moritz remained the most expensive luxury property market in Switzerland, with average prices reaching approximately CHF52,000 per square metre.

It was followed by Gstaad and Verbier, where luxury real estate prices averaged around CHF45,000 per square metre.

UBS analysts noted that while demand for premium Swiss real estate remains strong, the market may soon stabilize as price growth slows and affordability pressures increase.

Switzerland’s political stability, secure economy, and attractive alpine lifestyle continue to make the country one of Europe’s most desirable destinations for high-end property investment.

Switzerland remains one of Europe’s most sought-after locations for luxury real estate investment due to its political stability, robust economy, and appealing alpine lifestyle.

Switzerland’s political stability, secure economy, and attractive alpine lifestyle continue to make the country one of Europe’s most desirable destinations for high-end property investment.