Anti-Consumerists Push for Advertising-Free Bern Initiative.

A citizen-led initiative in Bern is calling for a ban on commercial advertising in public spaces as part of a proposal titled “Bern without advertising.”

The initiative aims to remove consumer marketing from outdoor billboards and digital advertising screens across the city. However, cultural posters, public announcements, and local information boards would remain exempt from the ban.

Supporters of the proposal argue that reducing commercial advertising will help limit corporate influence in public spaces and create a more visually neutral urban environment.

In 2024, the Bern city council initially approved a motion to restrict advertising. However, during discussions on the 2026 budget, lawmakers reconsidered the plan, citing financial concerns.

Officials noted that advertising space generates more than Swiss Franc 5 million annually for the city, making it an important source of municipal revenue.

As a result, the debate has intensified between those advocating for a cleaner public space and those prioritizing financial stability for the city budget.

The proposal will continue to be discussed as Bern weighs economic needs against public space regulation.