Switzerland Chicken Consumption Surge Drives Imports Higher
Chicken consumption in Switzerland has increased significantly over the past few years, reflecting a major shift in dietary habits. Consumers are choosing poultry more frequently, making it one of the most popular meat options in the country.
In 2024, the average per capita chicken consumption reached 15.9 kilograms. This marks a 70% increase compared to the year 2000. While pork consumption has declined and beef remains stable, chicken has gained a dominant position in everyday diets.
In 2025, more than 82 million chickens were raised for meat production in Switzerland. Despite this large-scale production, domestic supply still falls short of demand. As a result, nearly one-third of chicken meat is imported from countries such as Brazil.
Restaurants and fast-food chains have played a key role in boosting chicken consumption. Chicken-based meals have become increasingly popular, and several international food brands that previously struggled in Switzerland are now succeeding by focusing on poultry offerings.
The growing demand has created new opportunities for local farmers. Many farmers are shifting from dairy production to poultry farming. While dairy farming faces price pressure, poultry farming offers more stable returns and better pricing structures.
This shift indicates a broader transformation in Switzerland’s agricultural sector. Farmers are adapting to changing consumer preferences and market conditions, ensuring a steady supply of poultry products in the future.
The rapid rise in chicken consumption highlights evolving food trends in Switzerland. As demand continues to grow, both imports and local production will play a crucial role in meeting consumer needs.

