Six in Ten Swiss Companies Now Use AI, UBS Study Finds

A new study by UBS shows that around six out of ten companies in Switzerland are now using artificial intelligence, highlighting rapid but uneven adoption across the business sector.

Economist Alessandro Bee noted that while AI is widely used, most companies are not yet applying it in a structured or systematic way. The study found that smaller firms mainly use AI for data analysis, while larger corporations focus more on automating business processes.

Overall, Swiss companies view AI more as an opportunity than a risk. Many businesses expect the technology to significantly improve productivity and efficiency in the coming years.

However, concerns remain. Companies highlighted data protection, cybersecurity risks, and the possibility of incorrect decisions caused by flawed algorithms or poor-quality data as key challenges.

The survey also found that just over half of the companies plan to expand their use of AI or adopt it for the first time within the next five years. At the same time, nearly one-third of businesses currently do not use AI and have no plans to implement it in the near future.

UBS economist Pascal Zumbühl emphasized that AI adoption in Switzerland is growing, but not uniformly, with a clear divide between early adopters and companies still hesitant about the technology.

The findings suggest that AI will play an increasingly important role in Switzerland’s economic future, but its integration will depend on how businesses address trust, regulation, and implementation challenges.